Chéret Lithograph: PASTILLES GÉRAUDEL

PASTILLES GÉRAUDEL

Jules Chéret
PASTILLES GÉRAUDEL
Lithograph
1895

An original Jules Chéret Lithograph print.

1895

Original lithograph poster printed in colors on wove poster paper.

Signed and dated on the stone lower right Chéret / 95

A superb impression of the definitive state. Printed at Imprimerie Chaix (Ateliers Chéret), with its address line added to the stone at the bottom of the right edge.

Catalog: Broido 910 (fig. 328)

46 1/4 x 33 1/2 inches

Sheet Size: 47 3/4 x 33 5/8 inches

Prancing through a blizzard as if she were two-stepping through falling cherry blossoms, this blithe figure is courting a cough that only Géraudel lozenges could fend off. Which stands to reason since their common sense slogan, “If you cough, take Géraudel Pastilles,” appears like a leitmotiv in all the publicity campaigns for the product, whether in France, or as far abroad as China. This is one of the most striking examples of the work of Chéret. The clarity of the colors is astonishing and denotes the influence of Impressionist painting.

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