Moët & Chandon: Champagne White Star

Alphonse Mucha
Moët & Chandon: Champagne White Star
lithograph
1899

An original Alphonse Mucha lithograph print.

1899

Original lithograph printed in colors on wove paper. 

Signed and dated on the stone lower left Mucha / 99.

A superb, richly printed impression of the definitive state.  Commissioned by Moët & Chandon, published and printed by F. Champenois, Paris, with his credit line added to the stone lower right.

Catalog: Rennert/Weill 65.b; Bridges A39

23 x 7 inches

For the firm of Moët & Chandon, a wine distributor famous for fine grades of champagne, Mucha executed a number of designs which were used on menus, postcards and other publicity connected with this company.  Two of his assignments were for posters; one of them, the lithograph described here, was used to advertise their White Champagne. 
In this image another seductive being tempts us with choice grapes in a lovely outdoor setting, with flowers at her feet and vine tendrils and leaves all about her head. 
The White Star champagne advertised here is on the market to this day.  The house of Moët & Chandon was founded in 1743 by a wine merchant, Claude Moët, who acquired the famous abbey at Hautvillers in Epernay, northeastern France, where the secret of sparkling wine was perfected by a Benedictine cellarmaster, Dom Perignon, in the early 18th century.  By the early 1800’s, Moët was joined by the Chandon family through marriage, and became the largest producer of champagne in the world – a distinction the firm still maintains.

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